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As our name implies, SALES
is the heart of our company.
The client sales team includes
professionals who are chosen as much for their personal attributes
as their professional skills. To be selected, each representative
must score highly on several personality inventories and background
checks. This process ensures that the sales leader who represents
your organization creates the right impression and produces the
right results.
Each sales team is
composed of senior sales leaders and talented associate sales
leaders. They follow a proven system to bring advertisers and
sponsors into the fold. In some cases, it involves extensive networking.
In others, it is old fashioned cold calling, consistently courting
key executives and staff, and tenacious follow-up. Whatever it
takes, count on your sales team to create the most effective and
innovative mix of advertising, exhibits and sponsorships to maximize
your revenue and your clients’ exposure to your members.
“I could see that our closest competitor was far outselling
us, which really made me angry. Even so, it’s always
risky to make a change, and my CEO and editor were very reluctant
to consider trying a different firm. We couldn’t afford
to lose what we had. Mitch had done some research proving
that there was definitely more ad revenue out there so we
went for it. That first year the results were fantastic, far
exceeding our projections . . . and they’ve stayed that
way. We went from ad revenue of $400,000 to $1.3 million,
and we expect Mohanna Sales Representatives’ personal,
face-to-face way of doing business to continue this trend
for us. Where other rep firms do it all by telephone, Amanda
will get on a plane and go to Chicago and return with big
contracts. Working with them has really paid off.”
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Martin Carr, Communications
Director
Health Insurance Underwriter, National Association
of Health Underwriters |
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