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Our roots are in print advertising
sales. We understand and practice the art and science of magazine
ad sales as well as anyone. And better than most.
The heart of communications
for many associations and nonprofit organizations still lies in
their printed materials: newsletters, promotional materials, member
magazines and journals. Our sales representatives are experts
at helping advertisers use their marcom budgets to create hard-hitting
impact and top-of-mind exposure. That means maximum non-dues revenue
for you and superior benefits for your members.
It also means long-term,
mutually beneficial relationships between you and your advertisers.
Truly meaningful relationships are developed and nurtured over
time, so they produce long-term results and benefits for all concerned.
That’s something else
that Mohanna Sales Representatives understands and practices extremely
well.
To make the most of new
media, you and your advertisers/sponsors need a partner who understands
how it works and how it fits into the overall marketing picture.
Our sales representatives
understand the online world. And how to translate it to your advertisers
so they see valuable opportunity instead of mystery. We make sense
of cyberspace by packaging multimedia options so they are easy
for your advertisers to understand and embrace. That way, whether
they use online exposure as a value-added extension or as the
heart of their campaign, new media will create old-fashioned benefits
for your clients—maximum exposure, brand building and sales—and
maximum non-dues revenue for you.
Marketing today’s
trade shows and annual meetings stretches far beyond the exhibit
hall floor.
There are new ways to enhance
the trade show floor with related advertising and sponsorships
that mean high, non-dues revenue for your organization and maximum
value for your exhibitors, advertisers, and sponsors. Our sales
representatives are experts at expanding your clients’ presence
to include opportunities like digital banners, shuttle bus videos,
goody bag premiums, and in-hall promotions. So your clients are
seen when and where they want to be and your bottom line rises
to where you want it to be.
Sponsored events are usually
a sure-fire cure for the physical (and fiscal) headaches that
accompany high-dollar programs and high-profile celebrities. That’s
why we focus on creating mutually beneficial partnerships between
associations and partners who are eager to finance your events.
Whether you want a year-round
program partner, financial support for your annual meeting, or
an underwriter for a keynote speaker who adds star-power to your
special event, we deliver the ideal guarantors for your organization.
After carefully evaluating the details—and the intangibles—of
the collaboration, we recommend the right vendors, the right level
of sponsorship, and the right outcome for you. Then Mohanna Sales
Representatives creates the right partnership for all concerned.
We’re big on
creating the right partnerships. With our clients. And your clients. |
